Ads rent you a spot. SEO fights for a spot. We give you the page.
Ads and SEO are about people who don't know you yet. BingBillboard is about the people who already do: the ones who heard your name and searched for it. They're the closest to calling, and the easiest to lose.
| Pay-per-click ads | SEO | BingBillboard | |
|---|---|---|---|
| Who it reaches | People searching for a service | People searching for a service | People searching for your name |
| What you pay for | Every click, every month | Ongoing work to climb rankings | Building and keeping your profiles |
| What happens when you stop | The ads disappear that day | Rankings can slip over time | The profiles stay, in your name |
| Competitors on the page | Can buy ads on your name | Fight you for the same spots | Pushed down as your profiles fill the page |
| What you can see | Clicks and cost | Rankings and traffic | Your Billboard Score and screenshots |
Your ads send them. We catch them.
BingBillboard doesn't replace your ads or your SEO. It makes them work harder. Every ad, flyer and referral sends people to search your name, and BingBillboard makes sure that search ends with you.
The search box
The search box is where every search starts. Getting suggested there, on Google and everywhere else, is the job of our sister service, SearchBoxReferral. It works only with real customers searching, never bots or paid searches, and nobody can promise when a suggestion appears.
Stop renting out your own name.
It takes about a minute. We'll do the digging and send you the screenshots, free. Worst case, you learn something. Best case, you stop losing customers you already earned.